CAC vs CPC: what ecommerce marketers should compare
CAC and CPC measure different parts of the funnel. This guide explains when ecommerce marketers should use each metric.
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How to calculate customer acquisition cost
Learn the CAC formula, what costs to include, and how to use customer acquisition cost when reviewing paid marketing performance.
How to calculate ROAS for ad campaigns
Learn the ROAS formula, see a simple campaign example, and understand when return on ad spend is useful for paid marketing decisions.
How to add sales tax to a price with a simple formula
A simple guide to adding sales tax to a price, with an easy formula and examples for retail and ecommerce pricing.
Sales tax vs VAT for ecommerce sellers
Learn the difference between sales tax and VAT, and why ecommerce sellers should not treat them as interchangeable pricing systems.
Shipping cost vs product margin: what sellers should check
Learn how shipping cost changes product margin and what ecommerce sellers should review before setting prices or promotions.
Break-even formula explained with a simple example
Understand the break-even formula with a simple example that shows fixed costs, contribution margin, and required sales units.
How to calculate break-even point for online stores
A practical guide to break-even point for ecommerce sellers, including the formula, unit targets, and pricing context.
How to calculate sale price for ecommerce promotions
Use a simple process to calculate sale price for ecommerce promotions without losing track of savings, margin, and final revenue.
Discount formula explained with examples
A simple guide to the discount formula, including how to find sale price and discount amount from an original price.
How to calculate markup for ecommerce products
A simple guide to the markup formula for ecommerce products, with step-by-step examples for cost-based pricing.
What is markup and how is it different from margin
Learn what markup means, how it differs from profit margin, and why ecommerce pricing decisions often need both numbers.