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Articles
Sponsored product break-even math for marketplace ads
Marketplace ads can drive incremental sales, but sellers need to know the break-even point after ad cost, fees, and fulfillment are combined.
ACOS vs TACOS thinking for marketplace sellers
ACOS and TACOS answer different questions, and sellers usually need both views to understand whether marketplace ads are helping or merely shifting margin.
Retail media budget planning for ecommerce brands
Retail media budgets need a different planning model because platform fees, margin pressure, and marketplace ranking effects all change the math.
Tools
Marketplace Profit Calculator
Calculate marketplace profit after product cost, fulfillment cost, marketplace fees, fixed fees, and ad cost.
Amazon FBA Profit Calculator
Estimate Amazon FBA profit per unit from selling price, product cost, FBA fee, referral fee, and inbound shipping.