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Articles
How to calculate click-through rate
Learn the CTR formula, see a simple example, and understand how click-through rate fits into campaign reporting.
CTR vs conversion rate: what is the difference
CTR and conversion rate measure different moments in a funnel. Learn when each metric matters and how to compare them together.
Conversion rate vs click-through rate
Conversion rate and click-through rate measure different parts of a funnel. Learn when each metric matters and how they work together.
Tools
CTR Calculator
Calculate click-through rate from impressions and clicks for ads, emails, search results, and campaign reports.