Creator commission vs ad spend: how sellers should compare them
Creator commissions and ad spend both buy distribution, but they behave differently across margin, risk, cash timing, and attribution.
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UGC campaign budget examples for ecommerce teams
UGC budget planning should include creator fees, usage rights, editing, testing volume, and the cost of turning assets into paid winners.
Retail media tests that are too small to teach you anything
Underpowered retail media tests can produce false confidence because bid data, ranking movement, and conversion behavior have not had enough room to stabilize.
AOV vs LTV: how they work together
AOV and LTV measure different parts of customer value. Learn how average order value affects lifetime value and acquisition decisions.