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Results for "Unit Economics"
Articles
Marketplace ad spend that looks efficient but hurts margin
Marketplace advertising can look strong in surface metrics while quietly becoming too expensive after fees, discounting, and mixed order quality are included.
When marketplace ads improve ranking but weaken unit economics
Some marketplace ad programs can improve visibility and sales rank while making per-order economics weaker, so sellers need a time-based view of tradeoffs.
Live shopping conversion questions brands should ask before scaling
Live shopping can create urgency, but brands still need to validate conversion quality, AOV, refund rate, and operational fit before scaling.