Payback period vs LTV: what marketers should compare
Payback period and LTV answer different acquisition questions. Learn how to use both when reviewing paid growth.
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How to calculate customer acquisition payback period
Learn the CAC payback period formula, see a simple example, and understand how payback period helps judge acquisition quality.
MER vs ROAS: what is the difference
MER and ROAS both compare revenue with spend, but they answer different reporting questions. Learn how to use both.
AOV vs LTV: how they work together
AOV and LTV measure different parts of customer value. Learn how average order value affects lifetime value and acquisition decisions.
LTV vs CAC: what marketers should compare
LTV and CAC work together when judging growth quality. Learn what each metric measures and how to use the LTV:CAC ratio.
How to calculate customer lifetime value
Learn a simple LTV formula, see an ecommerce example, and understand when to use revenue LTV or profit-based LTV.
How to calculate cost per acquisition
Learn the CPA formula, see a simple example, and understand how cost per acquisition fits into paid campaign reporting.
CPA vs CAC: what is the difference
CPA and CAC both measure acquisition cost, but they are not always the same. Learn how marketers should compare them.