How to calculate lead value
Learn the lead value formula and how to compare value per lead with cost per lead in paid campaigns.
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How to calculate ad spend from target revenue
Learn how to estimate ad spend from target revenue and target ROAS, plus what to check before setting a daily budget.
How to calculate customer acquisition payback period
Learn the CAC payback period formula, see a simple example, and understand how payback period helps judge acquisition quality.
How to calculate marketing efficiency ratio
Learn the MER formula, see a simple example, and understand how marketing efficiency ratio fits into blended performance reporting.
AOV vs LTV: how they work together
AOV and LTV measure different parts of customer value. Learn how average order value affects lifetime value and acquisition decisions.
How to calculate average order value
Learn the AOV formula, see a simple ecommerce example, and understand why average order value matters for marketing decisions.
LTV vs CAC: what marketers should compare
LTV and CAC work together when judging growth quality. Learn what each metric measures and how to use the LTV:CAC ratio.
How to calculate customer lifetime value
Learn a simple LTV formula, see an ecommerce example, and understand when to use revenue LTV or profit-based LTV.
How to calculate click-through rate
Learn the CTR formula, see a simple example, and understand how click-through rate fits into campaign reporting.
How to calculate conversion rate
Learn the conversion rate formula, see a simple example, and understand how to use conversion rate in marketing and ecommerce.
ROAS vs ROI: what is the difference
ROAS and ROI answer different campaign questions. This guide explains the difference and when each metric is more useful.
How to calculate ROAS for ad campaigns
Learn the ROAS formula, see a simple campaign example, and understand when return on ad spend is useful for paid marketing decisions.