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Affiliate offer break-even math for ecommerce products
Affiliate payouts can look simple, but the real break-even point depends on gross margin, repeat purchase, refunds, and offer structure.
When marketplace ads improve ranking but weaken unit economics
Some marketplace ad programs can improve visibility and sales rank while making per-order economics weaker, so sellers need a time-based view of tradeoffs.
CAC benchmarks for ecommerce brands
CAC benchmarks for ecommerce depend on margin, repeat purchase, paid channel mix, and customer lifetime value.
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