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Blended ROAS Calculator

Blended ROAS Calculator

blended roas calculator Calculate blended ROAS across paid channels and compare total revenue with total ad spend.

Calculate blended ROAS from total revenue and total ad spend across channels.

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Blended ROAS

4.00x

Ad spend share of revenue

25.00%

$30,000.00 in ad spend supported $120,000.00 in revenue, or 4.00x blended ROAS.

Blended ROAS compares total revenue with total ad spend across paid channels. It is useful when platform attribution is incomplete, overlapping, or hard to compare.

The formula is: blended ROAS = total revenue / total ad spend. If a store produces $120,000 in revenue and spends $30,000 on ads, blended ROAS is 4.00x.

Use blended ROAS to check broad paid media efficiency across platforms. It should be reviewed with MER, platform ROAS, ROI, AOV, LTV, CAC, and margin before budget changes.

How to use it

Step 1

Enter total revenue for the reporting period.

Step 2

Enter total ad spend across paid channels for the same period.

Step 3

Review blended ROAS and ad spend share of revenue.

Step 4

Compare the result with platform ROAS, MER, ROI, AOV, and margin.

FAQ

What is blended ROAS?

Blended ROAS compares total revenue with total ad spend across paid channels.

How do you calculate blended ROAS?

Divide total revenue by total ad spend for the same reporting period.

Is blended ROAS the same as platform ROAS?

No. Platform ROAS uses attributed platform revenue, while blended ROAS uses broader revenue and total ad spend.

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Related guides

Article

How to calculate blended ROAS

Learn the blended ROAS formula and how to use total revenue and total ad spend when platform attribution is messy.