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Articles
ROAS by channel examples for paid marketing
Use ROAS by channel examples to compare search, social, retargeting, and blended campaign results.
CAC payback examples for paid marketing
Review CAC payback examples and see how margin and customer acquisition cost affect payback time.
How to calculate customer lifetime value
Learn a simple LTV formula, see an ecommerce example, and understand when to use revenue LTV or profit-based LTV.
Tools
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
LTV Calculator
Calculate customer lifetime value from average order value, purchase frequency, customer lifespan, margin, and CAC.
CPA Calculator
Calculate cost per acquisition from ad spend and acquisitions or conversions for paid marketing campaigns.