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ROAS by channel examples help explain why one campaign number can be misleading.
Example one: Branded search spends 500 and brings 4,000 in revenue, so ROAS is 8.0. This looks strong, but some of those buyers may already know the brand.
Example two: Paid social spends 2,000 and brings 5,000 in revenue, so ROAS is 2.5. This may still be useful if it creates new demand and supports future repeat purchases.
Example three: Retargeting spends 300 and brings 2,400 in revenue, so ROAS is 8.0. It may be efficient, but it cannot usually scale as much as prospecting.
Use the ROAS Calculator at /tools/roas-calculator for each channel, then use Blended ROAS at /tools/blended-roas-calculator and MER at /tools/mer-calculator to judge the full account.
ROAS by channel examples for paid marketing
Use ROAS by channel examples to compare search, social, retargeting, and blended campaign results.
Example one: Branded search spends 500 and brings 4,000 in revenue, so ROAS is 8.0. This looks strong, but some of those buyers may already know the brand.
Example two: Paid social spends 2,000 and brings 5,000 in revenue, so ROAS is 2.5. This may still be useful if it creates new demand and supports future repeat purchases.
Example three: Retargeting spends 300 and brings 2,400 in revenue, so ROAS is 8.0. It may be efficient, but it cannot usually scale as much as prospecting.
Use the ROAS Calculator at /tools/roas-calculator for each channel, then use Blended ROAS at /tools/blended-roas-calculator and MER at /tools/mer-calculator to judge the full account.
ROAS
Paid Marketing
Attribution
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Useful tools
ROAS Calculator
Calculate return on ad spend from ad revenue and campaign spend, then see how much revenue each dollar of advertising produced.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
Blended ROAS Calculator
Calculate blended ROAS from total revenue and total ad spend across channels.
AOV Calculator
Calculate average order value from total revenue and number of orders for ecommerce, ads, and store performance reporting.
ROI Calculator
Calculate ROI percentage and net return from revenue and investment cost.
CPC Calculator
Use this free CPC calculator to estimate cost per click from total ad spend and clicks across paid marketing campaigns.