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Articles
UGC campaign budget examples for ecommerce teams
UGC budget planning should include creator fees, usage rights, editing, testing volume, and the cost of turning assets into paid winners.
Retail media budget planning for ecommerce brands
Retail media budgets need a different planning model because platform fees, margin pressure, and marketplace ranking effects all change the math.
ACOS vs TACOS thinking for marketplace sellers
ACOS and TACOS answer different questions, and sellers usually need both views to understand whether marketplace ads are helping or merely shifting margin.
Tools
Blended ROAS Calculator
Calculate blended ROAS from total revenue and total ad spend across channels.
Cost Per Lead Calculator
Calculate cost per lead from ad spend and leads generated for paid lead generation campaigns.
Budget Pacing Calculator
Check whether campaign spend is ahead, behind, or on pace compared with the planned advertising budget.