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Articles
LTV CAC ratio benchmarks for ecommerce
LTV:CAC ratio benchmarks help ecommerce teams compare customer value with acquisition cost.
AOV benchmarks for ecommerce stores
AOV benchmarks help ecommerce stores compare basket size, product mix, bundles, and free shipping thresholds.
CAC benchmarks for ecommerce brands
CAC benchmarks for ecommerce depend on margin, repeat purchase, paid channel mix, and customer lifetime value.
Tools
Ecommerce Profit Calculator
Calculate profit per order after product cost, shipping, fees, and ad cost.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
AOV Calculator
Calculate average order value from total revenue and number of orders for ecommerce, ads, and store performance reporting.