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AOV Calculator

AOV Calculator

aov calculator Calculate average order value for ecommerce stores, paid ads, and revenue reporting.

Calculate average order value from total revenue and number of orders for ecommerce, ads, and store performance reporting.

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Average order value

$50.00

Orders

250

$12,500.00 across 250 orders gives an AOV of $50.00.

AOV means average order value. It shows the average amount of revenue each order produces.

The formula is simple: AOV = total revenue / number of orders. If a store produces $12,500 in revenue from 250 orders, the AOV is $50.00.

Use AOV when reviewing ecommerce performance, paid campaign quality, conversion rate changes, bundles, discounts, upsells, and product mix. AOV helps explain whether each order is large enough to support acquisition cost and profit goals.

AOV should be reviewed with margin and customer behavior. A higher AOV is useful when orders remain profitable, but deep discounts can raise order size while reducing profit. Compare AOV with LTV, CAC, CPA, ROAS, ROI, and profit margin before scaling traffic.

How to use it

Step 1

Enter total revenue for the store, campaign, channel, or reporting period.

Step 2

Enter the number of orders from the same period.

Step 3

Review average order value.

Step 4

Compare AOV with conversion rate, ROAS, LTV, CAC, and profit margin before scaling traffic.

FAQ

What is AOV?

AOV means average order value. It shows the average revenue produced by each order.

How do you calculate AOV?

Divide total revenue by the number of orders from the same reporting period.

Why does AOV matter for paid marketing?

AOV affects how much revenue each conversion produces, which changes ROAS, LTV, and how much acquisition cost a campaign can support.

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AOV vs LTV: how they work together

AOV and LTV measure different parts of customer value. Learn how average order value affects lifetime value and acquisition decisions.