Calculator

Markup Calculator

markup calculator Calculate markup, profit, and margin before setting an ecommerce selling price.

Use this free markup calculator to compare cost, selling price, markup, profit, and margin before publishing a product price.

Free tool

Use the Markup Calculator

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Markup

50.00%

Profit

$30.00

Margin

33.33%

A markup calculator helps you set product prices with more confidence. Instead of guessing, you can compare the gap between cost and selling price, then see the resulting markup, profit, and margin in one place.

For ecommerce sellers, markup is useful when you start with cost and need to decide how much to add before publishing a price. It is especially helpful for wholesale products, repeatable inventory, and pricing reviews across multiple items.

This page works best when you already know two numbers: your cost and your target selling price. Once you enter those numbers, review markup and margin together. Markup tells you how much you added on top of cost, while margin tells you how much of the final selling price stays as profit. Using both avoids underpricing and keeps your pricing logic consistent.

How to use it

Step 1

Enter the product cost before tax, shipping, or any fee you want to exclude.

Step 2

Add the selling price you plan to charge the customer.

Step 3

Review the calculated markup, profit, and margin together before publishing the price.

FAQ

What is markup?

Markup is the percentage added to cost to reach a selling price. It is calculated by dividing profit by cost.

What is the difference between markup and margin?

Markup is based on cost, while margin is based on selling price. They describe the same profit from two different reference points.

When should I use a markup calculator?

Use a markup calculator when you need to price products, compare suppliers, or check whether a planned selling price still leaves enough room for profit.

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