Calculator
Product Pricing Calculator
Calculate a product selling price from costs and target margin.
How to use it
Enter product cost.
Add shipping, packaging, and fees.
Enter target margin.
Review the recommended selling price.
FAQ
How do you price a product from cost and margin?
Divide total cost by one minus target margin. For a 40% margin, divide cost by 0.60.
Should product pricing include shipping and fees?
Yes. Include order-level costs if you want the target margin to reflect real ecommerce economics.
Is target margin the same as markup?
No. Margin is profit divided by selling price. Markup is profit divided by cost.
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