Pricing guides for ecommerce sellers who need to compare margin, markup, discounts, shipping cost, and break-even decisions before changing product prices.
Compare margin, markup, discounts, shipping, ecommerce profit, product pricing, marketplace fees, free shipping thresholds, and break-even decisions.
Start with these tools
Use these calculators and generators first, then use the guides below for examples and context.
Calculate profit, cost, and margin for ecommerce, Shopify, Amazon, Etsy, or independent store products.
Use this free markup calculator to compare cost, selling price, markup, profit, and margin before publishing a product price.
Use this free discount calculator to find discount amount, final price, and savings before running a sale or promotion.
Use this free break-even calculator to estimate break-even units, contribution margin, and revenue before launching or pricing a product.
Use this free shipping cost calculator to estimate carrier cost, packaging cost, and total shipping cost before setting product prices.
Calculate profit per order after product cost, shipping, fees, and ad cost.
Recommended reading path
Read these guides to understand formulas, examples, comparisons, and practical use cases.
Learn how shipping cost changes product margin and what ecommerce sellers should review before setting prices or promotions.
A practical guide to estimating shipping cost before pricing a product, including carrier fees, packaging, and margin impact.
Understand the break-even formula with a simple example that shows fixed costs, contribution margin, and required sales units.
A practical guide to break-even point for ecommerce sellers, including the formula, unit targets, and pricing context.
Use a simple process to calculate sale price for ecommerce promotions without losing track of savings, margin, and final revenue.
A simple guide to the discount formula, including how to find sale price and discount amount from an original price.
A simple guide to the markup formula for ecommerce products, with step-by-step examples for cost-based pricing.
Learn what markup means, how it differs from profit margin, and why ecommerce pricing decisions often need both numbers.
Learn the difference between margin and markup before you set product prices.
A simple walkthrough for calculating profit margin before you change product prices.
Include shipping, platform fees, and packaging so profit numbers are closer to reality.
A few simple profit margin examples to make pricing decisions easier.
