How to calculate cost per acquisition
Learn the CPA formula, see a simple example, and understand how cost per acquisition fits into paid campaign reporting.
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CPA vs CAC: what is the difference
CPA and CAC both measure acquisition cost, but they are not always the same. Learn how marketers should compare them.
How to calculate click-through rate
Learn the CTR formula, see a simple example, and understand how click-through rate fits into campaign reporting.
CTR vs conversion rate: what is the difference
CTR and conversion rate measure different moments in a funnel. Learn when each metric matters and how to compare them together.
How to calculate conversion rate
Learn the conversion rate formula, see a simple example, and understand how to use conversion rate in marketing and ecommerce.
How to calculate customer acquisition cost
Learn the CAC formula, what costs to include, and how to use customer acquisition cost when reviewing paid marketing performance.
CAC vs CPC: what ecommerce marketers should compare
CAC and CPC measure different parts of the funnel. This guide explains when ecommerce marketers should use each metric.
How to calculate ROAS for ad campaigns
Learn the ROAS formula, see a simple campaign example, and understand when return on ad spend is useful for paid marketing decisions.
ROAS vs ROI: what is the difference
ROAS and ROI answer different campaign questions. This guide explains the difference and when each metric is more useful.
CPM vs CPC: when to use each metric
Understand the difference between CPM and CPC, and when each metric is more useful for reviewing paid marketing campaigns.
How to calculate CPM for paid ads
A simple guide to calculating CPM for paid ads, including the formula and how to use it with other campaign metrics.
What is a good CPC and what does it depend on
Learn what affects CPC and why a good cost per click depends on campaign goals, audience quality, and conversion economics.