How to calculate conversion rate
Learn the conversion rate formula, see a simple example, and understand how to use conversion rate in marketing and ecommerce.
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How to calculate ROAS for ad campaigns
Learn the ROAS formula, see a simple campaign example, and understand when return on ad spend is useful for paid marketing decisions.
CPM vs CPC: when to use each metric
Understand the difference between CPM and CPC, and when each metric is more useful for reviewing paid marketing campaigns.
How to calculate profit on Shopify orders
A practical guide to calculating Shopify order profit by comparing revenue with product cost, shipping, fees, and ad spend.
How to calculate CPM for paid ads
A simple guide to calculating CPM for paid ads, including the formula and how to use it with other campaign metrics.
What is a good CPC and what does it depend on
Learn what affects CPC and why a good cost per click depends on campaign goals, audience quality, and conversion economics.
How to calculate CPC for ad campaigns
A simple guide to calculating CPC for ad campaigns, including the basic formula and why click cost should be reviewed with conversion metrics.
How Shopify fees affect profit margins
Learn how Shopify-related fees can reduce profit margin and why sellers should include platform cost in pricing decisions.
How to calculate break-even point for online stores
A practical guide to break-even point for ecommerce sellers, including the formula, unit targets, and pricing context.
ROI examples for ads: a simple way to judge campaigns
See how ROI works with paid ads, traffic tests, and small campaign budgets.
How to calculate ROI for marketing campaigns
Use a simple ROI formula to compare ads, SEO, and other growth experiments.
How to choose an ROI benchmark for your campaigns
Use benchmarks to decide whether a campaign is good, average, or weak.