How to calculate average order value
Learn the AOV formula, see a simple ecommerce example, and understand why average order value matters for marketing decisions.
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How to calculate customer lifetime value
Learn a simple LTV formula, see an ecommerce example, and understand when to use revenue LTV or profit-based LTV.
How to calculate cost per acquisition
Learn the CPA formula, see a simple example, and understand how cost per acquisition fits into paid campaign reporting.
How to calculate conversion rate
Learn the conversion rate formula, see a simple example, and understand how to use conversion rate in marketing and ecommerce.
CAC vs CPC: what ecommerce marketers should compare
CAC and CPC measure different parts of the funnel. This guide explains when ecommerce marketers should use each metric.
How to calculate customer acquisition cost
Learn the CAC formula, what costs to include, and how to use customer acquisition cost when reviewing paid marketing performance.
How to calculate ROAS for ad campaigns
Learn the ROAS formula, see a simple campaign example, and understand when return on ad spend is useful for paid marketing decisions.
How to add sales tax to a price with a simple formula
A simple guide to adding sales tax to a price, with an easy formula and examples for retail and ecommerce pricing.
Sales tax vs VAT for ecommerce sellers
Learn the difference between sales tax and VAT, and why ecommerce sellers should not treat them as interchangeable pricing systems.
Shipping cost vs product margin: what sellers should check
Learn how shipping cost changes product margin and what ecommerce sellers should review before setting prices or promotions.
Break-even formula explained with a simple example
Understand the break-even formula with a simple example that shows fixed costs, contribution margin, and required sales units.
How to calculate break-even point for online stores
A practical guide to break-even point for ecommerce sellers, including the formula, unit targets, and pricing context.