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A practical ecommerce product price should include product cost, shipping, packaging, platform fees, and the margin you want to keep.
The formula is:
Recommended price = total cost / (1 - target margin)
For example, if total cost is $25 and target margin is 40%, recommended price is $41.67.
Use the Product Pricing Calculator at /tools/product-pricing-calculator, then compare the result with the Ecommerce Profit Calculator, Markup Calculator, Profit Margin Calculator, and Discount Calculator.
How to price a product for ecommerce
Learn how to set product prices using costs, target margin, shipping, fees, and profit goals.
The formula is:
Recommended price = total cost / (1 - target margin)
For example, if total cost is $25 and target margin is 40%, recommended price is $41.67.
Use the Product Pricing Calculator at /tools/product-pricing-calculator, then compare the result with the Ecommerce Profit Calculator, Markup Calculator, Profit Margin Calculator, and Discount Calculator.
Product Pricing
Profit Margin
markup
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Useful tools
Profit Margin Calculator
Calculate profit, cost, and margin for ecommerce, Shopify, Amazon, Etsy, or independent store products.
Markup Calculator
Use this free markup calculator to compare cost, selling price, markup, profit, and margin before publishing a product price.
Discount Calculator
Use this free discount calculator to find discount amount, final price, and savings before running a sale or promotion.
Break Even Calculator
Use this free break-even calculator to estimate break-even units, contribution margin, and revenue before launching or pricing a product.
Shipping Cost Calculator
Use this free shipping cost calculator to estimate carrier cost, packaging cost, and total shipping cost before setting product prices.
Ecommerce Profit Calculator
Calculate profit per order after product cost, shipping, fees, and ad cost.