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A practical ecommerce product price should include product cost, shipping, packaging, platform fees, and the margin you want to keep.
The formula is:
Recommended price = total cost / (1 - target margin)
For example, if total cost is $25 and target margin is 40%, recommended price is $41.67.
Use the Product Pricing Calculator at /tools/product-pricing-calculator, then compare the result with the Ecommerce Profit Calculator, Markup Calculator, Profit Margin Calculator, and Discount Calculator.
How to price a product for ecommerce
Learn how to set product prices using costs, target margin, shipping, fees, and profit goals.
The formula is:
Recommended price = total cost / (1 - target margin)
For example, if total cost is $25 and target margin is 40%, recommended price is $41.67.
Use the Product Pricing Calculator at /tools/product-pricing-calculator, then compare the result with the Ecommerce Profit Calculator, Markup Calculator, Profit Margin Calculator, and Discount Calculator.
Product Pricing
Profit Margin
markup
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Useful tools
Product Pricing Calculator
Calculate a product selling price from costs and target margin.
Ecommerce Profit Calculator
Calculate profit per order after product cost, shipping, fees, and ad cost.
Markup Calculator
Use this free markup calculator to compare cost, selling price, markup, profit, and margin before publishing a product price.
Profit Margin Calculator
Calculate profit, cost, and margin for ecommerce, Shopify, Amazon, Etsy, or independent store products.
Discount Calculator
Use this free discount calculator to find discount amount, final price, and savings before running a sale or promotion.
Free Shipping Threshold Calculator
Calculate a free shipping threshold that covers shipping cost and protects margin.