LTV vs CAC: what marketers should compare
LTV and CAC work together when judging growth quality. Learn what each metric measures and how to use the LTV:CAC ratio.
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How to calculate customer lifetime value
Learn a simple LTV formula, see an ecommerce example, and understand when to use revenue LTV or profit-based LTV.
CPA vs CAC: what is the difference
CPA and CAC both measure acquisition cost, but they are not always the same. Learn how marketers should compare them.
How to calculate cost per acquisition
Learn the CPA formula, see a simple example, and understand how cost per acquisition fits into paid campaign reporting.
How to calculate conversion rate
Learn the conversion rate formula, see a simple example, and understand how to use conversion rate in marketing and ecommerce.
How to calculate customer acquisition cost
Learn the CAC formula, what costs to include, and how to use customer acquisition cost when reviewing paid marketing performance.
CAC vs CPC: what ecommerce marketers should compare
CAC and CPC measure different parts of the funnel. This guide explains when ecommerce marketers should use each metric.
How to calculate ROAS for ad campaigns
Learn the ROAS formula, see a simple campaign example, and understand when return on ad spend is useful for paid marketing decisions.
CPM vs CPC: when to use each metric
Understand the difference between CPM and CPC, and when each metric is more useful for reviewing paid marketing campaigns.
How to calculate profit on Shopify orders
A practical guide to calculating Shopify order profit by comparing revenue with product cost, shipping, fees, and ad spend.
What is a good CPC and what does it depend on
Learn what affects CPC and why a good cost per click depends on campaign goals, audience quality, and conversion economics.
How to add sales tax to a price with a simple formula
A simple guide to adding sales tax to a price, with an easy formula and examples for retail and ecommerce pricing.