Free shipping threshold vs shipping cost: what to compare
A free shipping threshold should be compared with shipping cost, gross margin, and average order value.
Search
Search the site
Results for "margin"
How to calculate blended ROAS
Learn the blended ROAS formula and how to use total revenue and total ad spend when platform attribution is messy.
How to calculate ad spend from target revenue
Learn how to estimate ad spend from target revenue and target ROAS, plus what to check before setting a daily budget.
How to calculate customer acquisition payback period
Learn the CAC payback period formula, see a simple example, and understand how payback period helps judge acquisition quality.
How to calculate marketing efficiency ratio
Learn the MER formula, see a simple example, and understand how marketing efficiency ratio fits into blended performance reporting.
AOV vs LTV: how they work together
AOV and LTV measure different parts of customer value. Learn how average order value affects lifetime value and acquisition decisions.
How to calculate average order value
Learn the AOV formula, see a simple ecommerce example, and understand why average order value matters for marketing decisions.
LTV vs CAC: what marketers should compare
LTV and CAC work together when judging growth quality. Learn what each metric measures and how to use the LTV:CAC ratio.
How to calculate customer lifetime value
Learn a simple LTV formula, see an ecommerce example, and understand when to use revenue LTV or profit-based LTV.
How to calculate conversion rate
Learn the conversion rate formula, see a simple example, and understand how to use conversion rate in marketing and ecommerce.
How to calculate customer acquisition cost
Learn the CAC formula, what costs to include, and how to use customer acquisition cost when reviewing paid marketing performance.
CAC vs CPC: what ecommerce marketers should compare
CAC and CPC measure different parts of the funnel. This guide explains when ecommerce marketers should use each metric.