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Blended ROAS measures total revenue compared with total ad spend across paid channels.
The blended ROAS formula is:
Blended ROAS = total revenue / total ad spend
For example, if total revenue is $200,000 and total ad spend is $50,000, blended ROAS is 4.00x.
This is useful when individual ad platforms over-credit themselves or when customers touch multiple channels before buying. Blended ROAS gives a cleaner business-level view of paid media efficiency.
Use the Blended ROAS Calculator at /tools/blended-roas-calculator, then compare the result with MER, ROAS, ROI, AOV, LTV, and profit margin.
How to calculate blended ROAS
Learn the blended ROAS formula and how to use total revenue and total ad spend when platform attribution is messy.
The blended ROAS formula is:
Blended ROAS = total revenue / total ad spend
For example, if total revenue is $200,000 and total ad spend is $50,000, blended ROAS is 4.00x.
This is useful when individual ad platforms over-credit themselves or when customers touch multiple channels before buying. Blended ROAS gives a cleaner business-level view of paid media efficiency.
Use the Blended ROAS Calculator at /tools/blended-roas-calculator, then compare the result with MER, ROAS, ROI, AOV, LTV, and profit margin.
Blended ROAS
ROAS
Paid Ads
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Useful tools
Blended ROAS Calculator
Calculate blended ROAS from total revenue and total ad spend across channels.
ROAS Calculator
Calculate return on ad spend from ad revenue and campaign spend, then see how much revenue each dollar of advertising produced.
AOV Calculator
Calculate average order value from total revenue and number of orders for ecommerce, ads, and store performance reporting.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
Ad Spend Calculator
Estimate ad spend and daily budget from target revenue, target ROAS, and campaign length.
ROI Calculator
Calculate ROI percentage and net return from revenue and investment cost.