Search
Search the site
Results for "Discount"
Articles
When marketplace ads improve ranking but weaken unit economics
Some marketplace ad programs can improve visibility and sales rank while making per-order economics weaker, so sellers need a time-based view of tradeoffs.
TikTok Shop profit checklist for small ecommerce brands
Review fees, creator payouts, discounts, returns, fulfillment, and repeat margin before assuming TikTok Shop orders are profitable.
Live shopping conversion questions brands should ask before scaling
Live shopping can create urgency, but brands still need to validate conversion quality, AOV, refund rate, and operational fit before scaling.
Tools
Ecommerce Profit Calculator
Calculate profit per order after product cost, shipping, fees, and ad cost.
Product Pricing Calculator
Calculate a product selling price from costs and target margin.
AOV Calculator
Calculate average order value from total revenue and number of orders for ecommerce, ads, and store performance reporting.