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Articles
How to make product pages easier to cite in AI search answers
Pages that are easier to cite usually make product facts, tradeoffs, policies, and comparisons more explicit instead of burying them in soft marketing copy.
How to prepare product pages for ChatGPT shopping research
Make product pages easier for AI shopping research tools to understand by improving titles, attributes, pricing, policies, and comparison details.
CAC benchmarks for ecommerce brands
CAC benchmarks for ecommerce depend on margin, repeat purchase, paid channel mix, and customer lifetime value.
Tools
Marketing Funnel Calculator
Calculate visitor-to-lead, lead-to-opportunity, opportunity-to-customer, and full-funnel conversion rates.
Funnel Conversion Rate Calculator
Calculate visitor-to-lead, lead-to-customer, and visitor-to-customer conversion rates.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.