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Marketing Funnel Calculator

Marketing Funnel Calculator

marketing funnel calculator Calculate marketing funnel conversion rates across visitors, leads, opportunities, and customers.

Calculate visitor-to-lead, lead-to-opportunity, opportunity-to-customer, and full-funnel conversion rates.

Free tool

Use the Marketing Funnel Calculator

No signup required

Visitor-to-customer rate

0.30%

Lead-to-opportunity rate

18.75%

36 customers from 12,000 visitors gives a 0.30% full-funnel conversion rate.

A marketing funnel shows how people move from traffic to leads, opportunities, and customers.

Common formulas include visitor-to-lead rate = leads / visitors x 100, lead-to-opportunity rate = opportunities / leads x 100, opportunity-to-customer rate = customers / opportunities x 100, and full-funnel conversion rate = customers / visitors x 100.

Use this calculator when one overall conversion rate is too broad and you need to see which stage is limiting paid campaign performance.

How to use it

Step 1

Enter visitors or sessions at the top of the funnel.

Step 2

Enter leads generated.

Step 3

Enter sales opportunities created.

Step 4

Enter customers or closed-won sales.

Step 5

Review stage conversion rates and full-funnel conversion rate.

FAQ

What is a marketing funnel conversion rate?

It measures how people move from one funnel stage to the next, such as visitors to leads or leads to customers.

How do you calculate full-funnel conversion rate?

Divide customers by visitors, then multiply by 100.

Why track multiple funnel stages?

Stage rates show where the funnel is leaking instead of hiding everything inside one overall conversion rate.

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