Calculator
Funnel Conversion Rate Calculator
Calculate visitor-to-lead, lead-to-customer, and visitor-to-customer conversion rates.
How to use it
Enter visitors, leads, and customers.
Review visitor-to-lead conversion rate.
Review lead-to-customer conversion rate.
Compare overall funnel conversion with CPL, CPA, CAC, and lead value.
FAQ
What is funnel conversion rate?
It measures how people move from one funnel stage to another, such as visitors to leads or leads to customers.
Why measure multiple funnel rates?
Different stages can hide different problems. Traffic can convert to leads well while leads fail to become customers.
Is funnel conversion rate the same as conversion rate?
Funnel conversion rate usually breaks conversion into multiple stages instead of one action.
More tools
Conversion Rate Calculator
Calculate conversion rate from visitors or sessions and the number of conversions.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
Marketing Funnel Calculator
Calculate visitor-to-lead, lead-to-opportunity, opportunity-to-customer, and full-funnel conversion rates.
CTR Calculator
Calculate click-through rate from impressions and clicks for ads, emails, search results, and campaign reports.
Lead Conversion Rate Calculator
Calculate lead conversion rate from leads generated and new customers or target outcomes.
Blended ROAS Calculator
Calculate blended ROAS from total revenue and total ad spend across channels.
Related guides
How to calculate marketing funnel conversion rates
Learn how to calculate visitor-to-lead, lead-to-opportunity, and full-funnel conversion rates.
How to calculate funnel conversion rate
Learn how to calculate visitor-to-lead, lead-to-customer, and overall funnel conversion rates.
Funnel conversion rate vs conversion rate
Funnel conversion rate and conversion rate are related, but one breaks performance into stages.
How to calculate lead-to-sale conversion rate
Learn the lead-to-sale conversion rate formula and how it connects lead generation to revenue.
Lead source ROI vs cost per lead
Lead source ROI and CPL answer different campaign questions. Learn why cheap leads are not always better.
Funnel benchmark examples for lead generation
Use funnel benchmark examples to compare visitor-to-lead, lead-to-opportunity, and lead-to-sale performance.