How to calculate lead source ROI
Learn how to calculate ROI by lead source and why source-level revenue matters more than lead volume alone.
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Lead source ROI vs cost per lead
Lead source ROI and CPL answer different campaign questions. Learn why cheap leads are not always better.
How to calculate blended ROAS
Learn the blended ROAS formula and how to use total revenue and total ad spend when platform attribution is messy.
How to calculate ad spend from target revenue
Learn how to estimate ad spend from target revenue and target ROAS, plus what to check before setting a daily budget.
Ad spend vs marketing budget: what is the difference
Ad spend and marketing budget are related, but they are not always the same. Learn what each includes and when to use each number.
How to calculate customer acquisition payback period
Learn the CAC payback period formula, see a simple example, and understand how payback period helps judge acquisition quality.
Payback period vs LTV: what marketers should compare
Payback period and LTV answer different acquisition questions. Learn how to use both when reviewing paid growth.
How to calculate marketing efficiency ratio
Learn the MER formula, see a simple example, and understand how marketing efficiency ratio fits into blended performance reporting.
MER vs ROAS: what is the difference
MER and ROAS both compare revenue with spend, but they answer different reporting questions. Learn how to use both.
AOV vs LTV: how they work together
AOV and LTV measure different parts of customer value. Learn how average order value affects lifetime value and acquisition decisions.
How to calculate customer lifetime value
Learn a simple LTV formula, see an ecommerce example, and understand when to use revenue LTV or profit-based LTV.
LTV vs CAC: what marketers should compare
LTV and CAC work together when judging growth quality. Learn what each metric measures and how to use the LTV:CAC ratio.