Articles
Deal size by channel examples show why lead source reporting should include revenue quality.
Example one: Paid search produces 30 customers with an average deal size of 4,000. Referral leads produce 8 customers with an average deal size of 12,000. Paid search brings more customers, but referrals bring larger deals.
Example two: Partner leads may have fewer opportunities but stronger deal size because they come with trust and better account fit.
Example three: Broad paid social may create many low-intent leads with smaller deal size. It can still be useful if the volume and cost structure work.
Use the Deal Size Calculator at /tools/deal-size-calculator, then compare with Lead Source ROI at /tools/lead-source-roi-calculator and Sales Pipeline at /tools/sales-pipeline-calculator.
Deal size by channel examples
Deal size by channel examples show why lead source quality can matter as much as lead volume.
Example one: Paid search produces 30 customers with an average deal size of 4,000. Referral leads produce 8 customers with an average deal size of 12,000. Paid search brings more customers, but referrals bring larger deals.
Example two: Partner leads may have fewer opportunities but stronger deal size because they come with trust and better account fit.
Example three: Broad paid social may create many low-intent leads with smaller deal size. It can still be useful if the volume and cost structure work.
Use the Deal Size Calculator at /tools/deal-size-calculator, then compare with Lead Source ROI at /tools/lead-source-roi-calculator and Sales Pipeline at /tools/sales-pipeline-calculator.
Deal Size
Lead Source ROI
Sales Pipeline
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Useful tools
Deal Size Calculator
Calculate average deal size and revenue per customer from won revenue and deals.
Lead Source ROI Calculator
Calculate ROI for a lead source from attributed revenue and source cost.
Sales Pipeline Calculator
Calculate sales pipeline value and weighted pipeline from opportunities, deal size, and win rate.
ROI Calculator
Calculate ROI percentage and net return from revenue and investment cost.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
Blended ROAS Calculator
Calculate blended ROAS from total revenue and total ad spend across channels.