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Lead source ROI examples show why marketers should compare outcomes, not just lead volume.
Example one: A paid social campaign spends 2,000 and generates 160 leads. If those leads create 3,600 in gross profit, ROI is positive but modest.
Example two: A search campaign spends 3,500 and generates only 70 leads. If those leads create 12,000 in gross profit, the CPL is higher but the lead source ROI is stronger.
Example three: A partner campaign creates fewer leads but higher close rate because buyers already trust the referral source.
Use the Lead Source ROI Calculator at /tools/lead-source-roi-calculator, then compare with Lead Value at /tools/lead-value-calculator and Sales Conversion Rate at /tools/sales-conversion-rate-calculator.
Lead source ROI examples for marketing teams
Compare lead source ROI examples to see why the cheapest lead source is not always the best source.
Example one: A paid social campaign spends 2,000 and generates 160 leads. If those leads create 3,600 in gross profit, ROI is positive but modest.
Example two: A search campaign spends 3,500 and generates only 70 leads. If those leads create 12,000 in gross profit, the CPL is higher but the lead source ROI is stronger.
Example three: A partner campaign creates fewer leads but higher close rate because buyers already trust the referral source.
Use the Lead Source ROI Calculator at /tools/lead-source-roi-calculator, then compare with Lead Value at /tools/lead-value-calculator and Sales Conversion Rate at /tools/sales-conversion-rate-calculator.
Lead Source ROI
Lead Value
Lead Generation
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Useful tools
Lead Source ROI Calculator
Calculate ROI for a lead source from attributed revenue and source cost.
ROI Calculator
Calculate ROI percentage and net return from revenue and investment cost.
Lead Value Calculator
Estimate lead value from average customer value, lead-to-customer conversion rate, and cost per lead.
Close Rate Calculator
Calculate close rate and decision win rate from opportunities, closed-won deals, and closed-lost deals.
Conversion Rate Calculator
Calculate conversion rate from visitors or sessions and the number of conversions.
Sales Conversion Rate Calculator
Calculate sales conversion rate from opportunities and won customers.