How to calculate cost per lead
Learn the cost per lead formula, see a simple example, and understand how CPL fits into paid lead generation reporting.
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How to calculate ad spend from target revenue
Learn how to estimate ad spend from target revenue and target ROAS, plus what to check before setting a daily budget.
How to calculate average order value
Learn the AOV formula, see a simple ecommerce example, and understand why average order value matters for marketing decisions.
CPA vs CAC: what is the difference
CPA and CAC both measure acquisition cost, but they are not always the same. Learn how marketers should compare them.
How to calculate cost per acquisition
Learn the CPA formula, see a simple example, and understand how cost per acquisition fits into paid campaign reporting.
CTR vs conversion rate: what is the difference
CTR and conversion rate measure different moments in a funnel. Learn when each metric matters and how to compare them together.
How to calculate click-through rate
Learn the CTR formula, see a simple example, and understand how click-through rate fits into campaign reporting.
Conversion rate vs click-through rate
Conversion rate and click-through rate measure different parts of a funnel. Learn when each metric matters and how they work together.
How to calculate conversion rate
Learn the conversion rate formula, see a simple example, and understand how to use conversion rate in marketing and ecommerce.
CPM vs CPC: when to use each metric
Understand the difference between CPM and CPC, and when each metric is more useful for reviewing paid marketing campaigns.
What is a good CPC and what does it depend on
Learn what affects CPC and why a good cost per click depends on campaign goals, audience quality, and conversion economics.
How to calculate CPC for ad campaigns
A simple guide to calculating CPC for ad campaigns, including the basic formula and why click cost should be reviewed with conversion metrics.