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Revenue per lead measures average revenue produced by each lead.
The formula is:
Revenue per lead = revenue from leads / leads generated
For example, if a campaign produces $45,000 in revenue from 900 leads, revenue per lead is $50.00.
RPL is helpful because it connects lead generation to revenue. A campaign with a low CPL can still be weak if revenue per lead is lower than lead cost.
Use the Revenue Per Lead Calculator at /tools/revenue-per-lead-calculator, then compare the result with CPL, lead value, lead conversion rate, CPA, and CAC.
How to calculate revenue per lead
Learn the revenue per lead formula and how to compare RPL with cost per lead.
The formula is:
Revenue per lead = revenue from leads / leads generated
For example, if a campaign produces $45,000 in revenue from 900 leads, revenue per lead is $50.00.
RPL is helpful because it connects lead generation to revenue. A campaign with a low CPL can still be weak if revenue per lead is lower than lead cost.
Use the Revenue Per Lead Calculator at /tools/revenue-per-lead-calculator, then compare the result with CPL, lead value, lead conversion rate, CPA, and CAC.
Revenue Per Lead
Lead Value
CPL
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Calculate return on ad spend from ad revenue and campaign spend, then see how much revenue each dollar of advertising produced.
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