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Funnel conversion rate measures movement between funnel stages.
Common formulas include:
Visitor-to-lead rate = leads / visitors x 100
Lead-to-customer rate = customers / leads x 100
Visitor-to-customer rate = customers / visitors x 100
For example, if a campaign gets 10,000 visitors, 800 leads, and 64 customers, visitor-to-lead rate is 8.00%, lead-to-customer rate is 8.00%, and visitor-to-customer rate is 0.64%.
Use the Funnel Conversion Rate Calculator at /tools/funnel-conversion-rate-calculator, then compare the result with CPL, CPA, CAC, and lead value.
How to calculate funnel conversion rate
Learn how to calculate visitor-to-lead, lead-to-customer, and overall funnel conversion rates.
Common formulas include:
Visitor-to-lead rate = leads / visitors x 100
Lead-to-customer rate = customers / leads x 100
Visitor-to-customer rate = customers / visitors x 100
For example, if a campaign gets 10,000 visitors, 800 leads, and 64 customers, visitor-to-lead rate is 8.00%, lead-to-customer rate is 8.00%, and visitor-to-customer rate is 0.64%.
Use the Funnel Conversion Rate Calculator at /tools/funnel-conversion-rate-calculator, then compare the result with CPL, CPA, CAC, and lead value.
Funnel Conversion Rate
Conversion Rate
Lead Generation
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