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Funnel conversion rate measures movement between funnel stages.
Common formulas include:
Visitor-to-lead rate = leads / visitors x 100
Lead-to-customer rate = customers / leads x 100
Visitor-to-customer rate = customers / visitors x 100
For example, if a campaign gets 10,000 visitors, 800 leads, and 64 customers, visitor-to-lead rate is 8.00%, lead-to-customer rate is 8.00%, and visitor-to-customer rate is 0.64%.
Use the Funnel Conversion Rate Calculator at /tools/funnel-conversion-rate-calculator, then compare the result with CPL, CPA, CAC, and lead value.
How to calculate funnel conversion rate
Learn how to calculate visitor-to-lead, lead-to-customer, and overall funnel conversion rates.
Common formulas include:
Visitor-to-lead rate = leads / visitors x 100
Lead-to-customer rate = customers / leads x 100
Visitor-to-customer rate = customers / visitors x 100
For example, if a campaign gets 10,000 visitors, 800 leads, and 64 customers, visitor-to-lead rate is 8.00%, lead-to-customer rate is 8.00%, and visitor-to-customer rate is 0.64%.
Use the Funnel Conversion Rate Calculator at /tools/funnel-conversion-rate-calculator, then compare the result with CPL, CPA, CAC, and lead value.
Funnel Conversion Rate
Conversion Rate
Lead Generation
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Useful tools
Conversion Rate Calculator
Calculate conversion rate from visitors or sessions and the number of conversions.
Funnel Conversion Rate Calculator
Calculate visitor-to-lead, lead-to-customer, and visitor-to-customer conversion rates.
Lead Value Calculator
Estimate lead value from average customer value, lead-to-customer conversion rate, and cost per lead.
Marketing Funnel Calculator
Calculate visitor-to-lead, lead-to-opportunity, opportunity-to-customer, and full-funnel conversion rates.
CAC Calculator
Calculate customer acquisition cost from total sales and marketing spend and the number of new customers acquired.
CPA Calculator
Calculate cost per acquisition from ad spend and acquisitions or conversions for paid marketing campaigns.