LTV vs CAC: what marketers should compare
LTV and CAC work together when judging growth quality. Learn what each metric measures and how to use the LTV:CAC ratio.
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How to calculate customer lifetime value
Learn a simple LTV formula, see an ecommerce example, and understand when to use revenue LTV or profit-based LTV.
CPA vs CAC: what is the difference
CPA and CAC both measure acquisition cost, but they are not always the same. Learn how marketers should compare them.
How to calculate cost per acquisition
Learn the CPA formula, see a simple example, and understand how cost per acquisition fits into paid campaign reporting.
CTR vs conversion rate: what is the difference
CTR and conversion rate measure different moments in a funnel. Learn when each metric matters and how to compare them together.
How to calculate click-through rate
Learn the CTR formula, see a simple example, and understand how click-through rate fits into campaign reporting.
Conversion rate vs click-through rate
Conversion rate and click-through rate measure different parts of a funnel. Learn when each metric matters and how they work together.
How to calculate conversion rate
Learn the conversion rate formula, see a simple example, and understand how to use conversion rate in marketing and ecommerce.
CAC vs CPC: what ecommerce marketers should compare
CAC and CPC measure different parts of the funnel. This guide explains when ecommerce marketers should use each metric.
How to calculate customer acquisition cost
Learn the CAC formula, what costs to include, and how to use customer acquisition cost when reviewing paid marketing performance.
CPM vs CPC: when to use each metric
Understand the difference between CPM and CPC, and when each metric is more useful for reviewing paid marketing campaigns.
How to calculate CPM for paid ads
A simple guide to calculating CPM for paid ads, including the formula and how to use it with other campaign metrics.