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Articles
Blended ROAS benchmarks for ecommerce stores
Blended ROAS benchmarks show whether total paid spend is producing enough total revenue for the store.
MER benchmarks for ecommerce stores
MER benchmarks help ecommerce teams compare total revenue with total marketing spend at the store level.
ROAS vs MER: when to use each metric
ROAS and MER both connect marketing spend to revenue, but they answer different questions.
Tools
Blended ROAS Calculator
Calculate blended ROAS from total revenue and total ad spend across channels.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
ROAS Calculator
Calculate return on ad spend from ad revenue and campaign spend, then see how much revenue each dollar of advertising produced.