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CAC Calculator

CAC Calculator

cac calculator Calculate customer acquisition cost for marketing and ecommerce campaigns.

Calculate customer acquisition cost from total sales and marketing spend and the number of new customers acquired.

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Use the CAC Calculator

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Customer acquisition cost

$50.00

New customers

100

Each new customer costs $50.00 to acquire.

CAC, or customer acquisition cost, estimates how much it costs to acquire one new customer.

The basic formula is: CAC = total sales and marketing cost / new customers acquired. If you spent $5,000 on sales and marketing and acquired 100 new customers, your CAC is $50.00.

Use CAC to judge whether your growth cost is sustainable. For ecommerce, CAC should be compared with product margin, average order value, repeat purchase behavior, and customer lifetime value.

CAC is not the same as CPC. CPC shows how much each click costs. CAC shows how much each new customer costs after the funnel has done its work. A campaign can have a low CPC but a high CAC if traffic does not convert well.

How to use it

Step 1

Enter total sales and marketing cost for the period.

Step 2

Enter the number of new customers acquired in the same period.

Step 3

Review the customer acquisition cost per new customer.

Step 4

Compare CAC with CPC, ROAS, ROI, and customer value before scaling spend.

FAQ

What is CAC?

CAC means customer acquisition cost. It estimates how much you spend to acquire one new customer.

How do you calculate CAC?

Divide total sales and marketing cost by the number of new customers acquired in the same period.

Is CAC the same as CPC?

No. CPC measures cost per click, while CAC measures cost per new customer. CAC is usually further down the funnel.

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