How to use it
Enter the total return or revenue generated by the campaign or project.
Enter the total investment cost.
Use the ROI percentage and net return to compare this project with other opportunities.
FAQ
How do you calculate ROI?
ROI is calculated as net return divided by investment cost, multiplied by 100.
Can this calculator be used for ads?
Yes. Enter ad revenue as the return and ad spend as the investment cost.
Is ROI the same as profit margin?
No. Profit margin compares profit to revenue, while ROI compares net return to investment cost.
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Related guides
Guides are coming soon
Related guides will be added as this topic library grows.