Searchespilot
Calculator
ROI Calculator

ROI Calculator

roi calculator Measure return on investment for marketing, SEO, ads, or business projects.

Calculate ROI percentage and net return from revenue and investment cost.

Free tool

Use the ROI Calculator

No signup required

ROI

50.00%

Net return

$500.00
ROI is a practical metric for comparing whether an investment is worth continuing. It can be used for ad campaigns, SEO content, influencer promotions, software subscriptions, and new product tests.

Enter the return and investment cost to see both the ROI percentage and the net return. This makes it easier to compare different projects using the same simple formula.

How to use it

Step 1

Enter the total return or revenue generated by the campaign or project.

Step 2

Enter the total investment cost.

Step 3

Use the ROI percentage and net return to compare this project with other opportunities.

FAQ

How do you calculate ROI?

ROI is calculated as net return divided by investment cost, multiplied by 100.

Can this calculator be used for ads?

Yes. Enter ad revenue as the return and ad spend as the investment cost.

Is ROI the same as profit margin?

No. Profit margin compares profit to revenue, while ROI compares net return to investment cost.

More tools

Calculator

ROAS Calculator

Calculate return on ad spend from ad revenue and campaign spend, then see how much revenue each dollar of advertising produced.

Calculator

CPC Calculator

Use this free CPC calculator to estimate cost per click from total ad spend and clicks across paid marketing campaigns.

Calculator

CPM Calculator

Use this free CPM calculator to estimate cost per 1,000 impressions from ad spend and total impressions.

Calculator

CAC Calculator

Calculate customer acquisition cost from total sales and marketing spend and the number of new customers acquired.

Calculator

CTR Calculator

Calculate click-through rate from impressions and clicks for ads, emails, search results, and campaign reports.

Related guides