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Lead Source ROI Calculator

Lead Source ROI Calculator

lead source roi calculator Calculate ROI by lead source and compare source revenue with source cost.

Calculate ROI for a lead source from attributed revenue and source cost.

Free tool

Use the Lead Source ROI Calculator

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Lead source ROI

250.00%

Net return

$30,000.00

$12,000.00 in source cost produced $42,000.00 in revenue.

Lead source ROI shows whether a specific source produces enough revenue for its cost.

The formula is: lead source ROI = (revenue from source - source cost) / source cost x 100. If one source produces $42,000 in revenue from $12,000 in cost, net return is $30,000 and ROI is 250.00%.

Use this when comparing paid search, paid social, partners, webinars, directories, events, or any lead source. A source with a higher CPL can still be better if it produces more customers and revenue.

How to use it

Step 1

Enter revenue attributed to the lead source.

Step 2

Enter the total cost for the same source and period.

Step 3

Review net return and lead source ROI.

Step 4

Compare the result with CPL, lead value, CAC, and sales conversion rate.

FAQ

What is lead source ROI?

Lead source ROI compares the return from one lead source with the cost of that source.

How do you calculate lead source ROI?

Subtract source cost from source revenue, divide by source cost, then multiply by 100.

Why compare ROI by lead source?

Different sources can have similar CPL but very different quality, close rates, and revenue.

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