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Marketing funnel conversion rates show how people move through each stage of a campaign funnel.
Common formulas include:
Visitor-to-lead rate = leads / visitors x 100
Lead-to-opportunity rate = opportunities / leads x 100
Opportunity-to-customer rate = customers / opportunities x 100
Full-funnel conversion rate = customers / visitors x 100
For example, if a campaign gets 12,000 visitors, 960 leads, 180 opportunities, and 36 customers, the full-funnel conversion rate is 0.30%.
Use the Marketing Funnel Calculator at /tools/marketing-funnel-calculator, then compare the result with funnel conversion rate, lead conversion rate, sales conversion rate, and CAC.
How to calculate marketing funnel conversion rates
Learn how to calculate visitor-to-lead, lead-to-opportunity, and full-funnel conversion rates.
Common formulas include:
Visitor-to-lead rate = leads / visitors x 100
Lead-to-opportunity rate = opportunities / leads x 100
Opportunity-to-customer rate = customers / opportunities x 100
Full-funnel conversion rate = customers / visitors x 100
For example, if a campaign gets 12,000 visitors, 960 leads, 180 opportunities, and 36 customers, the full-funnel conversion rate is 0.30%.
Use the Marketing Funnel Calculator at /tools/marketing-funnel-calculator, then compare the result with funnel conversion rate, lead conversion rate, sales conversion rate, and CAC.
Marketing Funnel
Funnel Conversion Rate
Lead Conversion Rate
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