Lead-to-Sale Conversion Rate Calculator
Calculate lead-to-sale conversion rate and revenue per lead.
How to use it
Enter leads generated.
Enter sales or customers won from those leads.
Optionally enter revenue from sales.
Review lead-to-sale conversion rate and revenue per lead.
FAQ
What is lead-to-sale conversion rate?
Lead-to-sale conversion rate is the percentage of leads that become sales or paying customers.
How do you calculate lead-to-sale conversion rate?
Divide sales by leads generated, then multiply by 100.
How is this different from lead conversion rate?
Lead conversion rate can refer to many target actions, while lead-to-sale conversion rate focuses specifically on sales or customers.
More tools
ROI Calculator
Calculate ROI percentage and net return from revenue and investment cost.
ROAS Calculator
Calculate return on ad spend from ad revenue and campaign spend, then see how much revenue each dollar of advertising produced.
Blended ROAS Calculator
Calculate blended ROAS from total revenue and total ad spend across channels.
MER Calculator
Calculate marketing efficiency ratio from total revenue and total marketing spend for blended paid marketing performance.
Ad Spend Calculator
Estimate ad spend and daily budget from target revenue, target ROAS, and campaign length.
Budget Pacing Calculator
Check whether campaign spend is ahead, behind, or on pace compared with the planned advertising budget.
Related guides
How to calculate lead-to-sale conversion rate
Learn the lead-to-sale conversion rate formula and how it connects lead generation to revenue.
Lead-to-sale conversion rate vs lead conversion rate
Lead-to-sale conversion rate is a narrower revenue-focused version of lead conversion rate.
How to calculate marketing funnel conversion rates
Learn how to calculate visitor-to-lead, lead-to-opportunity, and full-funnel conversion rates.
Lead source ROI vs cost per lead
Lead source ROI and CPL answer different campaign questions. Learn why cheap leads are not always better.
CPA vs CAC: what is the difference
CPA and CAC both measure acquisition cost, but they are not always the same. Learn how marketers should compare them.
How to calculate lead source ROI
Learn how to calculate ROI by lead source and why source-level revenue matters more than lead volume alone.