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Conversion Rate Calculator

Conversion Rate Calculator

conversion rate calculator Calculate conversion rate for ecommerce, ads, landing pages, and marketing funnels.

Calculate conversion rate from visitors or sessions and the number of conversions.

Free tool

Use the Conversion Rate Calculator

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Conversion rate

3.00%

Conversions

300

300 conversions from 10,000 visitors means a 3.00% conversion rate.

Conversion rate measures how many visitors or sessions complete a desired action. In ecommerce, the action might be a purchase. For a landing page, it might be a signup, lead form, trial start, or checkout click.

The formula is simple: conversion rate = conversions / visitors, then multiplied by 100. If a page receives 10,000 visitors and produces 300 conversions, the conversion rate is 3.00%.

Use this calculator when comparing landing pages, traffic sources, ad campaigns, and funnel changes. Conversion rate helps explain whether traffic quality and page experience are turning attention into action.

Conversion rate should not be reviewed alone. Compare it with CPC, CAC, ROAS, and product margin. A campaign with expensive traffic can still work if conversion rate and order value are strong enough.

How to use it

Step 1

Enter the number of visitors or sessions for the period.

Step 2

Enter the number of conversions from the same period.

Step 3

Review the conversion rate percentage.

Step 4

Compare the result with CPC, CAC, ROAS, and landing page changes before scaling traffic.

FAQ

What is conversion rate?

Conversion rate is the percentage of visitors or sessions that complete a desired action, such as a purchase, signup, or lead form.

How do you calculate conversion rate?

Divide conversions by visitors or sessions, then multiply by 100 to get a percentage.

Is conversion rate the same as click-through rate?

No. Click-through rate measures clicks after impressions, while conversion rate measures actions after visits or sessions.

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