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Sales Conversion Rate Calculator

Sales Conversion Rate Calculator

sales conversion rate calculator Calculate sales conversion rate or close rate from opportunities and won deals.

Calculate sales conversion rate from opportunities and won customers.

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Use the Sales Conversion Rate Calculator

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Sales conversion rate

20.00%

Won customers

24

24 wins from 120 opportunities gives a 20.00% sales conversion rate.

Sales conversion rate measures how many sales opportunities become won customers or closed deals.

The formula is: sales conversion rate = won customers / opportunities x 100. If a sales team works 120 opportunities and wins 24 customers, sales conversion rate is 20.00%.

Use this metric when reviewing sales funnel quality, lead handoff, sales process changes, and lead generation quality. It should be compared with lead conversion rate, CPL, CPA, CAC, lead quality score, and payback period.

How to use it

Step 1

Enter the number of sales opportunities.

Step 2

Enter the number of won customers or closed deals.

Step 3

Review sales conversion rate.

Step 4

Compare sales conversion rate with lead conversion rate, CPL, CPA, CAC, and lead quality.

FAQ

What is sales conversion rate?

Sales conversion rate measures the percentage of opportunities that become won customers or closed deals.

How do you calculate sales conversion rate?

Divide won customers by sales opportunities, then multiply by 100.

Is sales conversion rate the same as lead conversion rate?

No. Lead conversion rate often measures leads to customers, while sales conversion rate usually starts from qualified opportunities.

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