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AOV benchmarks help ecommerce stores compare basket size and pricing quality.
AOV means average order value. If a store makes 48,000 from 800 orders, AOV is 60. Whether that is good depends on product category, margin, shipping cost, and customer acquisition cost.
AOV can rise through bundles, quantity breaks, cross-sells, free shipping thresholds, and product mix changes. But higher AOV is useful only if margin stays healthy.
Example: Raising AOV from 55 to 70 may help absorb shipping and ad costs. But if the increase comes from heavy discounting, profit per order may not improve.
Use the AOV Calculator at /tools/aov-calculator, then compare with Free Shipping Threshold at /tools/free-shipping-threshold-calculator and Ecommerce Profit at /tools/ecommerce-profit-calculator.
AOV benchmarks for ecommerce stores
AOV benchmarks help ecommerce stores compare basket size, product mix, bundles, and free shipping thresholds.
AOV means average order value. If a store makes 48,000 from 800 orders, AOV is 60. Whether that is good depends on product category, margin, shipping cost, and customer acquisition cost.
AOV can rise through bundles, quantity breaks, cross-sells, free shipping thresholds, and product mix changes. But higher AOV is useful only if margin stays healthy.
Example: Raising AOV from 55 to 70 may help absorb shipping and ad costs. But if the increase comes from heavy discounting, profit per order may not improve.
Use the AOV Calculator at /tools/aov-calculator, then compare with Free Shipping Threshold at /tools/free-shipping-threshold-calculator and Ecommerce Profit at /tools/ecommerce-profit-calculator.
AOV
ecommerce
pricing
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