Guides and calculators for ecommerce pricing, shipping, profit, and margins.
Collection
Ecommerce Pricing
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Guides in this collection
Read these guides to understand formulas, examples, comparisons, and practical use cases.
Ecommerce profit margin mistakes to check before scaling
Before increasing ad spend or inventory, check these margin mistakes that can make growth look better than it is.
Free shipping threshold examples for ecommerce stores
Use simple examples to understand how free shipping thresholds affect AOV, margin, and shipping cost.
Product pricing mistakes that hurt ecommerce margin
Review common ecommerce pricing mistakes that quietly reduce margin and profit per order.
Shopify break-even vs Shopify profit: what is the difference
Shopify break-even and Shopify profit answer different questions about store economics.
How to calculate Shopify break-even orders
Learn how to calculate how many Shopify orders are needed to cover monthly store costs.
Free shipping threshold vs shipping cost: what to compare
A free shipping threshold should be compared with shipping cost, gross margin, and average order value.
How to calculate a free shipping threshold
Learn how to set a free shipping threshold that encourages larger orders without destroying margin.
Product pricing vs markup: what should you use
Product pricing and markup are related, but target margin is often clearer for ecommerce decisions.
How to price a product for ecommerce
Learn how to set product prices using costs, target margin, shipping, fees, and profit goals.
Ecommerce profit vs profit margin: what is the difference
Ecommerce profit and profit margin are related, but one is a dollar amount and the other is a percentage.
How to calculate ecommerce profit per order
Learn how to calculate ecommerce profit after product cost, shipping, fees, and ad cost.
Useful tools
Profit Margin Calculator
Calculate profit, cost, and margin for ecommerce, Shopify, Amazon, Etsy, or independent store products.
Markup Calculator
Use this free markup calculator to compare cost, selling price, markup, profit, and margin before publishing a product price.
Discount Calculator
Use this free discount calculator to find discount amount, final price, and savings before running a sale or promotion.
Break Even Calculator
Use this free break-even calculator to estimate break-even units, contribution margin, and revenue before launching or pricing a product.
Shipping Cost Calculator
Use this free shipping cost calculator to estimate carrier cost, packaging cost, and total shipping cost before setting product prices.
Ecommerce Profit Calculator
Calculate profit per order after product cost, shipping, fees, and ad cost.