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Average deal size shows how much revenue each won deal produces on average.
The formula is:
Average deal size = total won revenue / won deals
For example, if a team wins $120,000 from 40 deals, average deal size is $3,000.
Deal size affects pipeline value, pipeline velocity, CAC payback, and the amount you can afford to spend on lead generation.
Use the Deal Size Calculator at /tools/deal-size-calculator, then compare the result with sales pipeline value, pipeline velocity, CAC, LTV, and revenue per lead.
How to calculate average deal size
Learn the average deal size formula and how it affects pipeline, CAC, and revenue planning.
The formula is:
Average deal size = total won revenue / won deals
For example, if a team wins $120,000 from 40 deals, average deal size is $3,000.
Deal size affects pipeline value, pipeline velocity, CAC payback, and the amount you can afford to spend on lead generation.
Use the Deal Size Calculator at /tools/deal-size-calculator, then compare the result with sales pipeline value, pipeline velocity, CAC, LTV, and revenue per lead.
Deal Size
Sales Pipeline
Revenue Per Lead
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