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Lead response time measures the average time it takes to follow up with new leads.
The formula is:
Average lead response time = total response minutes / leads contacted
For example, if a team spends 2,400 total response minutes across 200 leads, average response time is 12.00 minutes.
You can also calculate an SLA hit rate. If 160 of those 200 leads were contacted within the target window, SLA hit rate is 80.00%.
Use the Lead Response Time Calculator at /tools/lead-response-time-calculator, then compare the result with lead conversion rate, lead quality score, sales conversion rate, and CPL.
How to calculate lead response time
Learn how to calculate average lead response time and why fast follow-up matters for lead generation.
The formula is:
Average lead response time = total response minutes / leads contacted
For example, if a team spends 2,400 total response minutes across 200 leads, average response time is 12.00 minutes.
You can also calculate an SLA hit rate. If 160 of those 200 leads were contacted within the target window, SLA hit rate is 80.00%.
Use the Lead Response Time Calculator at /tools/lead-response-time-calculator, then compare the result with lead conversion rate, lead quality score, sales conversion rate, and CPL.
Lead Response Time
Lead Conversion Rate
Lead Generation
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Useful tools
Lead Response Time Calculator
Calculate average lead response time and SLA hit rate.
Lead Quality Score Calculator
Estimate lead quality score from fit, intent, engagement, and data completeness signals.
Lead Conversion Rate Calculator
Calculate lead conversion rate from leads generated and new customers or target outcomes.
Sales Conversion Rate Calculator
Calculate sales conversion rate from opportunities and won customers.
Conversion Rate Calculator
Calculate conversion rate from visitors or sessions and the number of conversions.
Cost Per Lead Calculator
Calculate cost per lead from ad spend and leads generated for paid lead generation campaigns.