How to use it
Enter leads contacted.
Enter total response minutes.
Enter leads contacted within your SLA target.
Review average response time and SLA hit rate.
FAQ
What is lead response time?
Lead response time measures how long it takes to contact or follow up with a new lead.
How do you calculate average lead response time?
Divide total response minutes by the number of leads contacted.
Why does lead response time matter?
Fast response can improve contact rate, qualification rate, and lead-to-customer conversion rate.
More tools
Conversion Rate Calculator
Calculate conversion rate from visitors or sessions and the number of conversions.
Lead Conversion Rate Calculator
Calculate lead conversion rate from leads generated and new customers or target outcomes.
CTR Calculator
Calculate click-through rate from impressions and clicks for ads, emails, search results, and campaign reports.
Lead Value Calculator
Estimate lead value from average customer value, lead-to-customer conversion rate, and cost per lead.
Sales Conversion Rate Calculator
Calculate sales conversion rate from opportunities and won customers.
Funnel Conversion Rate Calculator
Calculate visitor-to-lead, lead-to-customer, and visitor-to-customer conversion rates.
Related guides
Lead response time vs lead conversion rate
Lead response time is an input metric, while lead conversion rate is an outcome metric. Learn how they work together.
How to calculate lead response time
Learn how to calculate average lead response time and why fast follow-up matters for lead generation.
Lead-to-sale conversion rate benchmarks
Lead-to-sale conversion benchmarks depend on lead source, sales process, offer quality, and response time.
How to calculate marketing funnel conversion rates
Learn how to calculate visitor-to-lead, lead-to-opportunity, and full-funnel conversion rates.
How to calculate lead-to-sale conversion rate
Learn the lead-to-sale conversion rate formula and how it connects lead generation to revenue.
Lead source ROI vs cost per lead
Lead source ROI and CPL answer different campaign questions. Learn why cheap leads are not always better.