How to calculate marketing efficiency ratio
Learn the MER formula, see a simple example, and understand how marketing efficiency ratio fits into blended performance reporting.
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MER vs ROAS: what is the difference
MER and ROAS both compare revenue with spend, but they answer different reporting questions. Learn how to use both.
How to calculate average order value
Learn the AOV formula, see a simple ecommerce example, and understand why average order value matters for marketing decisions.
AOV vs LTV: how they work together
AOV and LTV measure different parts of customer value. Learn how average order value affects lifetime value and acquisition decisions.
How to calculate customer lifetime value
Learn a simple LTV formula, see an ecommerce example, and understand when to use revenue LTV or profit-based LTV.
LTV vs CAC: what marketers should compare
LTV and CAC work together when judging growth quality. Learn what each metric measures and how to use the LTV:CAC ratio.
How to calculate cost per acquisition
Learn the CPA formula, see a simple example, and understand how cost per acquisition fits into paid campaign reporting.
CPA vs CAC: what is the difference
CPA and CAC both measure acquisition cost, but they are not always the same. Learn how marketers should compare them.
CTR vs conversion rate: what is the difference
CTR and conversion rate measure different moments in a funnel. Learn when each metric matters and how to compare them together.
How to calculate click-through rate
Learn the CTR formula, see a simple example, and understand how click-through rate fits into campaign reporting.
Conversion rate vs click-through rate
Conversion rate and click-through rate measure different parts of a funnel. Learn when each metric matters and how they work together.
How to calculate conversion rate
Learn the conversion rate formula, see a simple example, and understand how to use conversion rate in marketing and ecommerce.