MER benchmarks for ecommerce stores
MER benchmarks help ecommerce teams compare total revenue with total marketing spend at the store level.
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Blended ROAS benchmarks for ecommerce stores
Blended ROAS benchmarks show whether total paid spend is producing enough total revenue for the store.
ROAS vs MER: when to use each metric
ROAS and MER both connect marketing spend to revenue, but they answer different questions.
How to calculate blended ROAS
Learn the blended ROAS formula and how to use total revenue and total ad spend when platform attribution is messy.
Blended ROAS vs platform ROAS: what is the difference
Blended ROAS and platform ROAS answer different attribution questions. Learn how marketers should use both.
MER vs ROAS: what is the difference
MER and ROAS both compare revenue with spend, but they answer different reporting questions. Learn how to use both.
How to calculate customer acquisition cost
Learn the CAC formula, what costs to include, and how to use customer acquisition cost when reviewing paid marketing performance.
How to calculate ROAS for ad campaigns
Learn the ROAS formula, see a simple campaign example, and understand when return on ad spend is useful for paid marketing decisions.